The Web is Important, but Don't Overlook Print.
With so much emphasis on the web as a communication tool, it's easy to overlook the power of print to generate publicity and sales.
There are more opportunities than ever before to use the print media to spread your message; and affordable printing solutions can add extra zing to your own printed materials.
But whatever strategy you use, compelling copy is the key to success.
Print media = Credibility
Every month, thousands of newspapers, magazines and trade journals are produced, covering every demographic group and almost every area of interest you can imagine.
Despite their diversity, all these publications have one thing in common: Their survival depends on providing high quality, targeted content that will engage their readers — and most of them don't have the budget to pay for enough content.
You and I can help.
Providing informative articles to publications that reach your target market is one of the most powerful ways to build credibility and trust. Profile pieces, how-to articles and industry news pieces carrying your name will position you as an expert in your field.
The great thing about submitting articles is this: Editorial content carries more weight than ads, and far from charging you, in most cases the publication will actually thank you for it — provided the quality of writing is high.
Many businesses submit press releases, but in most cases these fail to generate a response. Most publications receive stacks of press releases, and don't have time to follow up more than a few. Media releases can be effective, but only if you have something truly news-worthy to announce.
You still need printed marketing materials.
Despite the prophesies of web pundits, paper is still very much with us:
- Open your telephone, electricity or water bill and chances are there will be a newsletter or flyer in the envelope with it. They're there because they help keep customers and sell add-on services.
- Brochures and product fact-sheets are still valuable tools, often because of their physical presence — they remain on your prospect's desk or coffee table as a reminder after your website has disappeared from their screen.
- If your business is chasing high-value sales, there is no substitute for compelling proposals and information packs.
If you're wondering whether your company could promote itself better in print, get in touch. I'd be happy to discuss opportunities with you in an obligation-free consultation.
Contact WordSpace
Created by Contact Form Generator