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Writing Complex Content for the Web

Contrary to what you may have heard, people will read long content on the web, but only if you make the benefit clear to them Read more»

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To Be Found on the Web, Think Like a Spider

Whatever your industry, the top Google listings are probably already crammed with search-optimised websites; so how do you get traffic to your site instead of theirs?

The answer is, think like a spider. Read more»

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Five Ways to Reduce Your Copywriting Quote

By doing some homework before you commission a copywriting project, you can substantially reduce your quote and ensure that you receive maximum value for your investment.  Read more»

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